NOT EVERYTHING NEEDS A TITLE AND NEITHER DO I
With a firm belief that not everything needs a title, resultsofchaos embraces its identity as a versatile channel of creativity.
Chen Jerusalem is a strategic creative working across content, brand development and visual culture.
He began his career in fashion design, working with teams such as Karl Lagerfeld, Marni, Viktor & Rolf and the MTV European Music Awards. This foundation shaped his instinct for storytelling, visual systems and cultural awareness perspectives that continue to inform his work today.
Today, he works closely with teams to define how brands communicate: visually, strategically and across digital platforms. Ensuring that ideas are not only visually strong, but culturally relevant and strategically grounded.
Over time, Chen moved into leading creative and content development across fashion, lifestyle, hospitality and emerging brands. He works with startups and established companies, both freelance and full time, to define positioning, develop content strategies and translate brand identity into coherent digital ecosystems.
His experience includes hospitality and destination-driven projects with groups such as Gekko Group and DER TOUR, Germany’s largest tourism provider.
He played a keyrole in co-development of the brand world of Recover Society. There, he contributed to shaping the visual identity, defining social strategy, building brand partnerships and establishing influencer relations, while leading content development from concept to execution.
Within his freelance practice, Chen has advised brands at strategic level, supported projects during key development phases, and led creative processes.